Use Technology installs to target new customers
Visited Website Targeting
Our website analytics tool Salestools can transform anonymous, high-value visits to your site into recognized accounts with robust first-party buyer intent signals. You can then craft a campaign to nurture and connect with these leads based on your usual buyer persona and ideal customer profile. Establish an automated process to initiate outreach to Buying Committee members at these accounts.
Triggers
- Identify companies within your ICP visiting specific pages on your website
Actions
- Filter companies or people to meet specific criteria based on page visits
- Source expanded set of contacts which meet your persona definition mapped to each page
- Send records to your CRM
- Assign to a Account Owner
- Enroll in Site Visit Campaign
Channels
Website Visitor Tracking
Impact of Play: Very High
The Go to market playbooks from Salestools enabled our team to leverage Salestools and scale faster.- Christian H.