Use Technology installs to target new customers
KUse Demand's technology tracker to pinpoint when your target customers purchase from your rivals and determine the perfect timing to initiate a "consider us" campaign.
Automatically engage with them 6 to 9 months post their agreement with your rivals, vying for the anticipated renewal.
Execute this strategy for every rival, tailoring the email content to explicitly reference the competitor, highlighting reasons to contemplate transitioning to your product.
- Identify signals for specific technologies added at a company within your ICP
- Filter companies to reduce the records to meet your ICP
- Source expanded set of contacts which meet your persona definition mapped to each technology
- Send records to your CRM
- Assign to a Account Owner
- Enroll in Competitive Tech Added Campaign
Impact of Play: Very High
The Go to market playbooks from Demand enabled our team to leverage Demand and scale faster.- Christian H.